The handbook of online and social media research : the new rules and tools for market research / by Ray Poynter.
Material type:
TextPublication details: Chichester : Wiley, 2010Description: 448 p. ; 23 cmISBN: 9780470710401 (hbk.) :; 0470710403 (hbk.) :Subject(s): Marketing research -- Computer network resources | Social media -- Marketing | Business and ManagementDDC classification: 658.8'3'02854678 Summary: Drawing together the new techniques available to the market researcher into a single reference, 'The Handbook of Online and Social Media Research' explores how these innovations are being used by the leaders in the field.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 POY (Browse shelf(Opens below)) | Available | 06491944 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 POY (Browse shelf(Opens below)) | Available | 06491952 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 POY (Browse shelf(Opens below)) | Available | 06491979 |
Total reservations: 0
Drawing together the new techniques available to the market researcher into a single reference, 'The Handbook of Online and Social Media Research' explores how these innovations are being used by the leaders in the field.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.