The handbook of online and social media research : the new rules and tools for market research /
Poynter, Ray.
The handbook of online and social media research : the new rules and tools for market research / by Ray Poynter. - Chichester : Wiley, 2010. - 448 p. ; 23 cm.
Drawing together the new techniques available to the market researcher into a single reference, 'The Handbook of Online and Social Media Research' explores how these innovations are being used by the leaders in the field.
Specialized.
9780470710401 (hbk.) : £39.99 0470710403 (hbk.) : £39.99
Marketing research--Computer network resources.
Social media--Marketing.
Business and Management.
658.8'3'02854678
The handbook of online and social media research : the new rules and tools for market research / by Ray Poynter. - Chichester : Wiley, 2010. - 448 p. ; 23 cm.
Drawing together the new techniques available to the market researcher into a single reference, 'The Handbook of Online and Social Media Research' explores how these innovations are being used by the leaders in the field.
Specialized.
9780470710401 (hbk.) : £39.99 0470710403 (hbk.) : £39.99
Marketing research--Computer network resources.
Social media--Marketing.
Business and Management.
658.8'3'02854678