The better mousetrap : brand invention in a media democracy / Simon Pont.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2013Description: x, 285 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749466213 (pbk.) :; 0749466219 (pbk.) :Subject(s): Branding (Marketing) | Brand name products | Internet marketingDDC classification: 658.827
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 PON (Browse shelf(Opens below)) | Available | 07028598 |
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Formerly CIP. Uk
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