Normal view MARC view ISBD view

Pont, Simon.

The better mousetrap : brand invention in a media democracy / Simon Pont. - London ; Philadelphia : Kogan Page, 2013. - x, 285 p. : ill. ; 24 cm.

Formerly CIP.

ISBN: 9780749466213 (pbk.) : £14.99 0749466219 (pbk.) : £14.99

Nat. Bib. No.: GBB256951 bnb

Nat. Bib. Agency Control No.: 016102804 Uk

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.
Internet marketing.

Dewey Class. No.: 658.827