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Behavioral economics : the basics / Philip Corr and Anke Plagnol.

By: Corr, Philip [author.]Contributor(s): Plagnol, Anke [author.]Material type: TextTextSeries: BasicsPublisher: London ; New York : Routledge, Taylor & Francis Group, 2019Description: 1 online resource (261 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781315391229 (e-book); 9781315391212 (e-book); 9781315391205 (epub e-book); 9781315391199 (mobipocket e-book)Subject(s): Economics -- Psychological aspects | Consumer behaviorAdditional physical formats: Print version:: Behavioral economics : the basics.DDC classification: 330.01/9 LOC classification: HB74.P8 | .C677 2019Online access: Open e-book
Contents:
What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.
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Includes bibliographical references and index.

What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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