Behavioral economics : the basics /
Corr, Philip,
Behavioral economics : the basics / Philip Corr and Anke Plagnol. - 1 online resource (261 pages). - The basics . - Basics. .
Includes bibliographical references and index.
What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.
9781315391229 (e-book) 9781315391212 (e-book) 9781315391205 (epub e-book) 9781315391199 (mobipocket e-book)
Economics--Psychological aspects.
Consumer behavior.
HB74.P8 / .C677 2019
330.01/9
Behavioral economics : the basics / Philip Corr and Anke Plagnol. - 1 online resource (261 pages). - The basics . - Basics. .
Includes bibliographical references and index.
What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.
9781315391229 (e-book) 9781315391212 (e-book) 9781315391205 (epub e-book) 9781315391199 (mobipocket e-book)
Economics--Psychological aspects.
Consumer behavior.
HB74.P8 / .C677 2019
330.01/9