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Ratings analysis : audience measurement and analytics / James G. Webster, Patricia F. Phalen, and Lawrence W. Lichty.

By: Webster, James G [author.]Contributor(s): Phalen, Patricia F [author.] | Lichty, Lawrence Wilson [author.]Material type: TextTextPublisher: New York : Routledge, 2014Edition: 4th editionDescription: xvi, 328 pages : illustrations (black and white) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415526524 (pbk.) :; 9780415526517 (hbk.) :Subject(s): Television programs -- Rating -- Methodology | Television viewers | Radio programs -- Rating -- Methodology | Radio audiences | Media Studies | Media StudiesDDC classification: 384.5'44 Summary: This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 384.544 WEB (Browse shelf(Opens below)) Available 06124461
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This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.

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