Ratings analysis : (Record no. 35038)

MARC details
000 -LEADER
fixed length control field 01556nam a2200409 i 4500
001 - CONTROL NUMBER
control field 676313
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230419084420.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130624s2014 nyua f 000 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415526524 (pbk.) :
Terms of availability £44.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415526517 (hbk.) :
Terms of availability £95.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780203112359 (ebook) :
Terms of availability £39.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9780415526524
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Description conventions rda
Modifying agency UkLoUWL
072 #7 - SUBJECT CATEGORY CODE
Subject category code MED
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code MED
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.5'44
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Webster, James G.,
Relator term author.
245 10 - TITLE STATEMENT
Title Ratings analysis :
Remainder of title audience measurement and analytics /
Statement of responsibility, etc. James G. Webster, Patricia F. Phalen, and Lawrence W. Lichty.
250 ## - EDITION STATEMENT
Edition statement 4th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 328 pages :
Other physical details illustrations (black and white) ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
520 8# - SUMMARY, ETC.
Summary, etc. This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television programs
General subdivision Rating
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television viewers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Radio programs
General subdivision Rating
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Radio audiences.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media Studies.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media Studies.
Source of heading or term ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Phalen, Patricia F.,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lichty, Lawrence Wilson,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 2 04/12/2014   384.544 WEB 06124461 14/07/2023 60.00 19/07/2021 Book