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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 4th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publication details: [Australia] : Thomson South-Western, 2005
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 LAM.
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Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research. by
Edition: 11th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, [2018]
Online resources:
Availability: Items available for loan: Electronic publication (1).
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