Social communication in advertising : consumption in the mediated marketplace.
Material type:
TextPublication details: New York ; London : Routledge, 2005Edition: 3rd edition. William Leiss ... [et al.] /revised by Jacqueline BotterillDescription: x, 683 p. : ill. ; 23 cmISBN: 0415966760 (pbk.) :Subject(s): Advertising -- Social aspectsDDC classification: 659.1'042 Summary: This third edition addresses new issues such as the Internet and globalization. There are many illustrations and analyses of adverts from the late 1800s up to today.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 302.23 LEI (Browse shelf(Opens below)) | Available | 05805325 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 302.23 LEI (Browse shelf(Opens below)) | Available | 05805333 |
Total reservations: 0
Previous ed.: published as by William Leiss, Steven Kline, Sut Jhally. 1990. This ed. is also by these three authors, but the text has been updated by Jacqueline Botterill.
Includes bibliographical references (p. 637-659) and index.
This third edition addresses new issues such as the Internet and globalization. There are many illustrations and analyses of adverts from the late 1800s up to today.
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