Social communication in advertising : consumption in the mediated marketplace.
Social communication in advertising : consumption in the mediated marketplace.
- 3rd edition. William Leiss ... [et al.] /revised by Jacqueline Botterill.
- New York ; London : Routledge, 2005.
- x, 683 p. : ill. ; 23 cm.
Previous ed.: published as by William Leiss, Steven Kline, Sut Jhally. 1990. This ed. is also by these three authors, but the text has been updated by Jacqueline Botterill.
Includes bibliographical references (p. 637-659) and index.
This third edition addresses new issues such as the Internet and globalization. There are many illustrations and analyses of adverts from the late 1800s up to today.
0415966760 (pbk.) : £16.99
Advertising--Social aspects.
659.1'042
Previous ed.: published as by William Leiss, Steven Kline, Sut Jhally. 1990. This ed. is also by these three authors, but the text has been updated by Jacqueline Botterill.
Includes bibliographical references (p. 637-659) and index.
This third edition addresses new issues such as the Internet and globalization. There are many illustrations and analyses of adverts from the late 1800s up to today.
0415966760 (pbk.) : £16.99
Advertising--Social aspects.
659.1'042