Advertising media planning : a brand management approach / Larry D. Kelley, Kim Bartel Sheehan, Donald W. Jugenheimer.
Material type:
TextPublisher: London : Routledge, 2015Edition: 4th editionDescription: 356 pages : illustrationsContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780765640901 (pbk.) :Subject(s): Advertising media planning | Brand name products | Marketing | Business and Management | Business and ManagementDDC classification: 659.1'11 Summary: This title offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic medica decisions.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.111 KEL (Browse shelf(Opens below)) | Available | 06187196 |
Total reservations: 0
Previous edition: Armonk, New York: M.E. Sharpe, 2012.
Includes index.
This title offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic medica decisions.
Specialized.
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