Advertising media planning : a brand management approach /
Kelley, Larry D., 1955-
Advertising media planning : a brand management approach / Larry D. Kelley, Kim Bartel Sheehan, Donald W. Jugenheimer. - 4th edition. - 356 pages : illustrations
Previous edition: Armonk, New York: M.E. Sharpe, 2012. Includes index.
This title offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic medica decisions.
Specialized.
9780765640901 (pbk.) : £34.99
Advertising media planning.
Brand name products.
Marketing.
Business and Management.
Business and Management.
659.1'11
Advertising media planning : a brand management approach / Larry D. Kelley, Kim Bartel Sheehan, Donald W. Jugenheimer. - 4th edition. - 356 pages : illustrations
Previous edition: Armonk, New York: M.E. Sharpe, 2012. Includes index.
This title offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic medica decisions.
Specialized.
9780765640901 (pbk.) : £34.99
Advertising media planning.
Brand name products.
Marketing.
Business and Management.
Business and Management.
659.1'11