Towards effective place brand management : branding European cities and regions / edited by Gregory J. Ashworth, Mihalis Kavaratzis.
Material type:
TextPublication details: Cheltenham : Edward Elgar, 2010Description: xiv, 279 pISBN: 9781848442429 (hbk.) :; 1848442424 (hbk.) :Subject(s): Place marketing | Product management | Brand name products | Place marketing -- Case studies | Product management -- Case studies | Brand name products -- Case studiesDDC classification: 910.6'88 Summary: Examining and clarifying important aspects of the concept of place branding as it is increasingly being applied globally, this text explores the field's origins in marketing science and the roles of branding within wider place planning and management.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 TOW (Browse shelf(Opens below)) | Available | 05429951 |
Total reservations: 0
A title ordered as part of the LoveBooks Campaign 2014.
Examining and clarifying important aspects of the concept of place branding as it is increasingly being applied globally, this text explores the field's origins in marketing science and the roles of branding within wider place planning and management.
There are no comments on this title.
Log in to your account to post a comment.