MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01313nam a22003138a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
673636 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210719163502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100204s2010 enk 000|0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781848442429 (hbk.) : |
| Terms of availability |
£59.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1848442424 (hbk.) : |
| Terms of availability |
£59.95 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
()1848442424 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
UK-LoTVU |
| -- |
UkLoUWL |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
GEO |
| Source |
eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
910.6'88 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Towards effective place brand management : |
| Remainder of title |
branding European cities and regions / |
| Statement of responsibility, etc. |
edited by Gregory J. Ashworth, Mihalis Kavaratzis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cheltenham : |
| Name of publisher, distributor, etc. |
Edward Elgar, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 279 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A title ordered as part of the LoveBooks Campaign 2014. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Examining and clarifying important aspects of the concept of place branding as it is increasingly being applied globally, this text explores the field's origins in marketing science and the roles of branding within wider place planning and management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Place marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Place marketing |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ashworth, G. J. |
| Fuller form of name |
(Gregory John) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kavaratzis, Mihalis. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |