Brand leadership / David A. Aaker, Erich Joachimsthaler.
Material type:
TextPublication details: New York ; London : Free Press, 2000Description: xii, 351 p. : ill. ; 25 cmISBN: 0684839245 :Subject(s): Brand name products -- United States -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 AAK (Browse shelf(Opens below)) | Available | 04413652 |
Total reservations: 0
Includes bibliographical references (p. 331-335) and index.
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