Brand leadership / (Record no. 10627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00806cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 406449 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210719144409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991214s2000 xxua b 000 0 eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0684839245 : |
| Terms of availability | CIP rev. |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UK-LoTVU)0684839245 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC) 99089668 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - | |
| -- | HD69.B7 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| Fuller form of name | (David Allen), |
| Dates associated with a name | 1938- |
| 245 10 - TITLE STATEMENT | |
| Title | Brand leadership / |
| Statement of responsibility, etc. | David A. Aaker, Erich Joachimsthaler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; |
| -- | London : |
| Name of publisher, distributor, etc. | Free Press, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 351 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 331-335) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Geographic subdivision | United States |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joachimsthaler, Erich, |
| Dates associated with a name | 1956- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 31/05/2000 | 658.827 AAK | 04413652 | 21/11/2019 | 60.00 | 19/07/2021 | Book |