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Advanced social media marketing : how to lead, launch, and manage a successful social media program / Tom Funk ; Jeff Olson, acquisitions editor ; Anna Ishchenko, cover designer.

By: Funk, Tom [author.]Contributor(s): Olson, Jeffrey G [editor.] | Ishchenko, Anna [cover designer.]Material type: TextTextPublisher: [Berkeley, California] : Apress, 2013Copyright date: ©2013Description: 1 online resource (246 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781430244073; 9781430244080 (Proquest Ebook Central)Subject(s): Social media -- Marketing | Internet marketing | Social marketing | Marketing -- ManagementAdditional physical formats: Print version:: Advanced social media marketing : how to lead, launch, and manage a successful social media program.DDC classification: 658.872 LOC classification: HF5414 | .F865 2013Online access: click to view unlimited access
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"A Professional's Guide"--Cover.

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed April 27, 2014).

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