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Advanced social media marketing : how to lead, launch, and manage a successful social media program /

Funk, Tom,

Advanced social media marketing : how to lead, launch, and manage a successful social media program / Tom Funk ; Jeff Olson, acquisitions editor ; Anna Ishchenko, cover designer. - 1 online resource (246 pages) : illustrations

"A Professional's Guide"--Cover. Includes index.

ISBN: 9781430244073 9781430244080 (Proquest Ebook Central)

Source: 1694147 Proquest Ebook Central

Subjects--Topical Terms:
Social media--Marketing.
Internet marketing.
Social marketing.
Marketing--Management.

LC Class. No.: HF5414 / .F865 2013

Dewey Class. No.: 658.872

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