How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: 
Text; Format:
print ; Literary form:
Not fiction ; Audience:
Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.827 HOL, ... Not available: Paul Hamlyn Library: On loan (1).