How brands become icons : the principles of cultural branding / Douglas B. Holt.
Material type:
TextPublication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004Description: xiii, 263 p. ; 25 cmISBN: 9781578517749 (hbk.) :; 1578517745 (hbk.) :Subject(s): Brand name products | Trademarks | Popular culture | Advertising -- Brand name productsDDC classification: 658.8'27 Summary: Iconic brands have social lives and cultural significance that go well beyond product benefits and features. This book distills the strategies used to create the world's most enduring brands into a new approach called 'cultural branding',.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 HOL (Browse shelf(Opens below)) | Available | 06253431 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 HOL (Browse shelf(Opens below)) | Issued | 11/11/2024 | 06253458 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 HOL (Browse shelf(Opens below)) | Available | 06253466 |
Total reservations: 0
Includes bibliographical references (p. 245-249) and index.
Iconic brands have social lives and cultural significance that go well beyond product benefits and features. This book distills the strategies used to create the world's most enduring brands into a new approach called 'cultural branding',.
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