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Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson.

By: Hodgson, Michael (Michael R.)Material type: TextTextPublication details: Gloucester, Mass. : Hove : Rockport ; RotoVision [distributor], 2010Description: 192 p. : ill. ; 26 cmISBN: 1592536115 (pbk.) :Subject(s): Logos (Symbols) -- DesignDDC classification: 741.6 Summary: The author recognises the power of the logo to communicate with the customer. There are many case studies to demonstrate that a redesigned logo updated the advertising message and attracted new customers.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 741.6 HOD (Browse shelf(Opens below)) Available 06002609
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The author recognises the power of the logo to communicate with the customer. There are many case studies to demonstrate that a redesigned logo updated the advertising message and attracted new customers.

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