Recycling & redesigning logos : a designer's guide to refreshing & rethinking design /
Hodgson, Michael
Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson. - Gloucester, Mass. : Hove : Rockport ; RotoVision [distributor], 2010. - 192 p. : ill. ; 26 cm.
The author recognises the power of the logo to communicate with the customer. There are many case studies to demonstrate that a redesigned logo updated the advertising message and attracted new customers.
£19.99 1592536115 (pbk.) : £19.99
GBB067954 bnb
Logos (Symbols)--Design.
741.6
Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson. - Gloucester, Mass. : Hove : Rockport ; RotoVision [distributor], 2010. - 192 p. : ill. ; 26 cm.
The author recognises the power of the logo to communicate with the customer. There are many case studies to demonstrate that a redesigned logo updated the advertising message and attracted new customers.
£19.99 1592536115 (pbk.) : £19.99
GBB067954 bnb
Logos (Symbols)--Design.
741.6