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The tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke.

By: Godfrey, KerryContributor(s): Clarke, JackieMaterial type: TextTextPublication details: London : Thomson Learning, 2007 (2000)Description: viii, 232 p. : ill., tables ; 22 cmISBN: 1844801160Subject: Key topics include: organisation and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. There are also some very useful conceptual diagrams, graphs and sample forms for tourism administration.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791 GOD (Browse shelf(Opens below)) Available 0575755X
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 338.4791 GOD (Browse shelf(Opens below)) Available 05757568
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First published: London: Continuum, 2000.

Includes bibliography (p.225-226) and index.

Key topics include: organisation and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. There are also some very useful conceptual diagrams, graphs and sample forms for tourism administration.

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