The tourism development handbook : a practical approach to planning and marketing /
Godfrey, Kerry.
The tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke. - London : Thomson Learning, 2007 (2000). - viii, 232 p. : ill., tables ; 22 cm.
First published: London: Continuum, 2000.
Includes bibliography (p.225-226) and index.
Key topics include: organisation and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. There are also some very useful conceptual diagrams, graphs and sample forms for tourism administration.
1844801160
The tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke. - London : Thomson Learning, 2007 (2000). - viii, 232 p. : ill., tables ; 22 cm.
First published: London: Continuum, 2000.
Includes bibliography (p.225-226) and index.
Key topics include: organisation and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. There are also some very useful conceptual diagrams, graphs and sample forms for tourism administration.
1844801160