Image from Google Jackets

Routledge handbook of sports marketing / edited by Simon Chadwick, Nicolas Chanavat and Michel Desbordes.

Contributor(s): Chadwick, Simon, 1964- [editor.] | Chanavat, Nicolas [editor.] | Desbordes, Michel [editor.]Material type: TextTextSeries: Routledge international handbooksPublisher: London : Routledge, 2016Description: xv, 407 pages : illustrations (black and white) ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138823518 (hbk.) :Other title: Handbook of sports marketing | Sports marketingSubject(s): Sports -- Marketing | Sport | SportDDC classification: 796'.0688 Summary: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, this handbook explores the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, it examines theories, concepts, issues and best practice across six thematic sections - brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 796.0688 ROU (Browse shelf(Opens below)) Available 06297919
Total reservations: 0

Includes bibliographical references and index.

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, this handbook explores the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, it examines theories, concepts, issues and best practice across six thematic sections - brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development.

Specialized.

There are no comments on this title.

to post a comment.