Routledge handbook of sports marketing /
Routledge handbook of sports marketing /
Handbook of sports marketing Sports marketing
edited by Simon Chadwick, Nicolas Chanavat and Michel Desbordes.
- xv, 407 pages : illustrations (black and white) ; 26 cm.
- Routledge international handbooks .
- Routledge international handbooks. .
Includes bibliographical references and index.
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, this handbook explores the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, it examines theories, concepts, issues and best practice across six thematic sections - brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development.
Specialized.
9781138823518 (hbk.) : £130.00 £125.00 £125.00 £125.00 No price
Sports--Marketing.
Sport.
Sport.
796'.0688
Includes bibliographical references and index.
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, this handbook explores the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, it examines theories, concepts, issues and best practice across six thematic sections - brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development.
Specialized.
9781138823518 (hbk.) : £130.00 £125.00 £125.00 £125.00 No price
Sports--Marketing.
Sport.
Sport.
796'.0688