Maximizing commerce and marketing strategies through micro-blogging / Janee N. Burkhalter, Natalie T. Wood, editors.
Material type:
TextSeries: Advances in marketing, customer relationship management, and E-services (AMCRMES) book seriesPublisher: Hershey : Business Science Reference, [2015]Description: xxi, 380 pages : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781466684096 (ebook)Subject(s): Marketing -- Management | Blogs | Business planning | Business and Management | Sales & marketing | Social networking | Retail & wholesale industriesGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9781466684089Summary: "This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"-- The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business's strategy.Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
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E-book
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Electronic publication | Electronic publication | Available |
"Premier reference source"--Cover.
Includes bibliographical references (pages 333-370) and index.
"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"-- The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business's strategy.Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Also available in printed form ISBN 9781466684089
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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