Maximizing commerce and marketing strategies through micro-blogging / (Record no. 45672)

MARC details
000 -LEADER
fixed length control field 02871nam a2200505 i 4500
001 - CONTROL NUMBER
control field 692603
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230324155517.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150306s2015 paua sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781466684096 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)AH37536006
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
-- Uk
-- StDuBDSZ
Description conventions rda
Modifying agency UkPrAHLS
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code UDBS
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code UDBS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNP
Source thema
245 00 - TITLE STATEMENT
Title Maximizing commerce and marketing strategies through micro-blogging /
Statement of responsibility, etc. Janee N. Burkhalter, Natalie T. Wood, editors.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hershey :
Name of producer, publisher, distributor, manufacturer Business Science Reference,
Date of production, publication, distribution, manufacture, or copyright notice [2015]
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 380 pages :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20150630
490 1# - SERIES STATEMENT
Series statement Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
500 ## - GENERAL NOTE
General note "Premier reference source"--Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 333-370) and index.
520 8# - SUMMARY, ETC.
Summary, etc. "This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--
Expansion of summary note The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business's strategy.Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in printed form ISBN 9781466684089
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Agency responsible for reproduction Askews and Holts.
Note about reproduction Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Blogs.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business planning.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social networking
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail & wholesale industries
Source of heading or term thema
655 #7 - INDEX TERM--GENRE/FORM
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burkhalter, Janee N.,
Dates associated with a name 1979-
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wood, Natalie T.,
Dates associated with a name 1970-
Relator term editor.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Advances in marketing, customer relationship management, and E-services (AMCRMES) book series.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781466684096">http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781466684096</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
    Other/Generic Classification Scheme     Electronic publication Electronic publication 11/12/2018   23/04/2021 19/07/2021 E-book