Apples, insights and mad inventors : an entertaining analysis of modern marketing / Jeremy Bullmore.
Material type:
TextPublisher: Chichester : John Wiley & Sons, c2006Description: x, 164 pContent type: text Media type: computer Carrier type: online resourceISBN: 9780470031520 (ebook)Subject(s): Marketing | Advertising | Business and Management | Business & Management | Sales & marketingGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780470029152Summary: A collection of observations on a range of marketing issues. It features topics that range from client management and brand management to strategy and product development. It is suitable for communications professionals.
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Includes index.
A collection of observations on a range of marketing issues. It features topics that range from client management and brand management to strategy and product development. It is suitable for communications professionals.
Also available in printed form ISBN 9780470029152
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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