Apples, insights and mad inventors : (Record no. 37221)

MARC details
000 -LEADER
fixed length control field 01589nam a2200409 i 4500
001 - CONTROL NUMBER
control field 680306
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230311170441.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060519s2006 enk s 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470031520 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)AH3906836
040 ## - CATALOGING SOURCE
Original cataloging agency CPV
Language of cataloging eng
Transcribing agency CPV
Modifying agency IXA
-- BAKER
-- TXH
-- YDXCP
-- OCLCQ
-- BTCTA
-- Uk
-- StDuBDSZ
-- UkPrAHLS
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bullmore, J. J. D.
245 10 - TITLE STATEMENT
Title Apples, insights and mad inventors :
Remainder of title an entertaining analysis of modern marketing /
Statement of responsibility, etc. Jeremy Bullmore.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chichester :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice c2006.
300 ## - PHYSICAL DESCRIPTION
Extent x, 164 p.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20060331
500 ## - GENERAL NOTE
General note Includes index.
520 8# - SUMMARY, ETC.
Summary, etc. A collection of observations on a range of marketing issues. It features topics that range from client management and brand management to strategy and product development. It is suitable for communications professionals.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in printed form ISBN 9780470029152
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Agency responsible for reproduction Askews and Holts.
Note about reproduction Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
655 #7 - INDEX TERM--GENRE/FORM
Source of term lcsh
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780470031520">http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780470031520</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
    Other/Generic Classification Scheme     Electronic publication Electronic publication 11/12/2018   23/04/2021 19/07/2021 E-book