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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- [author.] Belch, Michael A [author.] Edition: 12th edition.International student edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, [2021]Copyright date: ©2021 Online resources: Open e-book Availability: Items available for loan: Electronic publication (1).
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. by Belch, George E. (George Edward), 1951- [author.] Belch, Michael A [author.] Edition: 10th global edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: [New York] : McGraw Hill Education, [2015] Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 3 659.1 BEL, ... Place reservation

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