Image from Google Jackets

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951- [author.]Contributor(s): Belch, Michael A [author.]Material type: TextTextPublisher: New York : McGraw-Hill Education, [2021]Copyright date: ©2021Edition: 12th edition; International student editionDescription: 1 online resource (1462 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781260590210; 1260590216Subject(s): Advertising | Sales promotion | Communication in marketingGenre/Form: Electronic books.Additional physical formats: Print version:: ISE EBook Online Access for Advertising and Promotion.Online access: Open e-book
Holdings
Item type Current library Home library Class number Status Date due Barcode Item reservations
E-book E-book Electronic publication Electronic publication Available
Total reservations: 0

"Twelfth edition"-- cover.

There are no comments on this title.

to post a comment.