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Googled : the end of the world as we know it Ken Auletta text

By: Auletta, KenMaterial type: TextTextPublication details: London Virgin Books 2010Description: 384p. PbkISBN: 9780753522660Subject(s): Web search engines - United States - History | Internet searching | Google (Firm) | Internet industry - United StatesDDC classification: 338.7 AUL
Contents:
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
Holdings
Item type Current library Home library Class number Status Date due Barcode Item reservations
Book Book Ruskin College Library Ruskin College Library 338.7 AUL (Browse shelf(Opens below)) Available R50496L0085
Total reservations: 0

<p>Includes bibliographical references (p. [339]-372) and index.</p>

Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.

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