Googled : the end of the world as we know it
Auletta, Ken
Googled : the end of the world as we know it text Ken Auletta - London Virgin Books 2010 - 384p. Pbk
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
9780753522660
2009024770
Web search engines - United States - History
Internet searching
Google (Firm)
Internet industry - United States
338.7 AUL
Googled : the end of the world as we know it text Ken Auletta - London Virgin Books 2010 - 384p. Pbk
Includes bibliographical references (p. [339]-372) and index.
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
9780753522660
2009024770
Web search engines - United States - History
Internet searching
Google (Firm)
Internet industry - United States
338.7 AUL