Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
Material type:
TextPublication details: London : Harper, 2009Description: xxii, 280 p. : ill. ; 20 cmISBN: 9780007256532 (pbk.) :Subject(s): Decision making | Judgment | Reasoning (Psychology) | Psychology | PsychologyDDC classification: 153.8'3 Summary: Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 153.83 ARI (Browse shelf(Opens below)) | Available | 06452752 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 153.83 ARI (Browse shelf(Opens below)) | Available | 06452779 |
Total reservations: 0
Originally published: New York: HarperCollins, 2008.
Includes bibliographical references and index.
Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.
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