Predictably irrational : the hidden forces that shape our decisions /
Ariely, Dan.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - London : Harper, 2009. - xxii, 280 p. : ill. ; 20 cm.
Originally published: New York: HarperCollins, 2008.
Includes bibliographical references and index.
Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.
9780007256532 (pbk.) : £8.99
Decision making.
Judgment.
Reasoning (Psychology)
Psychology.
Psychology.
153.8'3
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - London : Harper, 2009. - xxii, 280 p. : ill. ; 20 cm.
Originally published: New York: HarperCollins, 2008.
Includes bibliographical references and index.
Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.
9780007256532 (pbk.) : £8.99
Decision making.
Judgment.
Reasoning (Psychology)
Psychology.
Psychology.
153.8'3