Perspectives on social media marketing : the agency perspective, Stephanie Agresta, the brand perspective, B. Bonin Bough.
Material type:
TextPublication details: Boston, Mass. : Course Technology Cengage Learning, c2011Description: xx, 304 p. : ill., portsISBN: 9781435456532 (ebook)Subject(s): Viral marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Business and Management | Economics | Teaching skills & techniques | Business & ManagementGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9781435456525Summary: 'Perspectives on Social Media Marketing' addresses 90-100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
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Includes index.
'Perspectives on Social Media Marketing' addresses 90-100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Also available in printed form ISBN 9781435456525
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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