Perspectives on social media marketing :
Agresta, Stephanie.
Perspectives on social media marketing : the agency perspective, Stephanie Agresta, the brand perspective, B. Bonin Bough. - Boston, Mass. : Course Technology Cengage Learning, c2011. - xx, 304 p. : ill., ports.
Includes index.
'Perspectives on Social Media Marketing' addresses 90-100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781435456532 (ebook)
Viral marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Business and Management.
Economics
Teaching skills & techniques
Business & Management
Perspectives on social media marketing : the agency perspective, Stephanie Agresta, the brand perspective, B. Bonin Bough. - Boston, Mass. : Course Technology Cengage Learning, c2011. - xx, 304 p. : ill., ports.
Includes index.
'Perspectives on Social Media Marketing' addresses 90-100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781435456532 (ebook)
Viral marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Business and Management.
Economics
Teaching skills & techniques
Business & Management