Your search returned 5 results.

Results
		User generated branding : integrating user generated content into brand management / Ulrike Arnhold ; with a preface by Christoph Burmann. by Arnhold, Ulrike [author.] Series: Gabler research. Innovatives markenmanagement. Edition: 1st Edition Material type: Text; Format: print ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2010 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8270285 ARN. Place reservation
		Advances in advertising research. Vol. 2, Breaking new ground in theory and practice / Shintaro Okazaki (ed.). by Okazaki, Shintaro [editor.] Series: Gabler research Edition: 1st edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialised; Publisher: Wiesbaden : Gabler, 2011 Other title: Breaking new ground in theory and practice Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 659.1 ADV. Place reservation
		Advances in advertising research : Vol. III, current insights and future trends / edited by Tobias Langner, Shintaro Okazaki, Martin Eisend. by Langner, Tobias [editor.] Okazaki, Shintaro [editor.] Eisend, Martin [editor.] Series: European Advertising Academy Edition: 2012 edition. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Publisher: Wiesbaden : Gabler Verlag, 2012 Online resources: Click here to access online Availability: Items available for loan: Electronic publication (1).
		User Generated Branding : Integrating User Generated Content into Brand Management / Ulrike Arnhold. by Arnhold, Ulrike [author.] Series: Innovatives Markenmanagement Edition: 2010 edition. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Publisher: Wiesbaden : Gabler Verlag, 2010 Online resources: Click here to access online Availability: Items available for loan: Electronic publication (1).
		Advances in advertising research : Vol. VI, The digital, the classic, the subtle, and the alternative / edited by Peeter Verlegh, Hilde Voorveld, Martin Eisend. by Verlegh, Peeter [editor.] Voorveld, Hilde [editor.] Eisend, Martin [editor.] Series: European advertising academy Material type: Text; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Springer Gabler, 2015 Other title: Digital, the classic, the subtle, and the alternative Online resources: Click here to access online Availability: Items available for loan: Electronic publication (1).