Advances in advertising research. Vol. 2, Breaking new ground in theory and practice / Shintaro Okazaki (ed.).
Material type:
TextSeries: Gabler researchPublisher: Wiesbaden : Gabler, 2011Edition: 1st editionDescription: xiv, 490 pages : illustrations (black and white) ; 21 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9783834931344 (pbk.) :Other title: Breaking new ground in theory and practiceSubject(s): AdvertisingDDC classification: 659.1 Summary: This title provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 ADV (Browse shelf(Opens below)) | Available | 06322069 |
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Includes bibliographical references.
This title provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media.
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