Advances in advertising research. (Record no. 43397)

MARC details
000 -LEADER
fixed length control field 01333nam a2200349 i 4500
001 - CONTROL NUMBER
control field 689077
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719172700.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160901s2011 gw a f b 000|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783834931344 (pbk.) :
Terms of availability £89.50
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9783834931344
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
Modifying agency UkLoUWL
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
245 00 - TITLE STATEMENT
Title Advances in advertising research.
Number of part/section of a work Vol. 2,
Name of part/section of a work Breaking new ground in theory and practice /
Statement of responsibility, etc. Shintaro Okazaki (ed.).
246 30 - VARYING FORM OF TITLE
Title proper/short title Breaking new ground in theory and practice
250 ## - EDITION STATEMENT
Edition statement 1st edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Wiesbaden :
Name of producer, publisher, distributor, manufacturer Gabler,
Date of production, publication, distribution, manufacture, or copyright notice 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 490 pages :
Other physical details illustrations (black and white) ;
Dimensions 21 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Gabler research
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 8# - SUMMARY, ETC.
Summary, etc. This title provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Okazaki, Shintaro,
Relator term editor.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Gabler research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/08/2016   659.1 ADV 06322069 03/05/2024 60.00 19/07/2021 Book