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Results of search for 'au:"Galician, Mary-Lou."'
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Authors
Galician, Mary-Lou
Item types
E-book
Topics
Advertising
Moral and ethical aspects
Product placement in mass media
Subliminal advertising
United States
Holding libraries
Electronic publication
Languages
English
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Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics.
by
Galician, Mary-Lou
Edition:
1.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New York :
Routledge,
2004
Online resources:
Click to view (unlimited access)
Availability:
Items available for loan:
Electronic publication
(1).
Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /
Mary-Lou Galician, editor.
by
Galician, Mary-Lou
Material type:
Text
; Literary form:
Not fiction
Publisher:
New York :
Best Business Books,
2004
Online resources:
Click here to view.
Availability:
Items available for loan:
Electronic publication
(1).
Pages