Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor.
Material type:
TextPublisher: New York : Best Business Books, 2004Description: 1 online resource (288 pages)ISBN: 9780203824702; 9781136781285; 9781136781230; 9781136781278Uniform titles: Journal of promotion management. Subject(s): Product placement in mass media | Subliminal advertising -- United States | Advertising -- Moral and ethical aspectsAdditional physical formats: Print version: : No titleDDC classification: 659.1 LOC classification: HF6146.P78 | H36 2004Online access: Click here to view.
Contents:
From the guest editor The practice of product placement Controls on product placement Case studies of product placement Commentary Interviews Media review Roundtable Resource guide.
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E-book
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Electronic publication | Electronic publication | Available |
Total reservations: 0
Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
From the guest editor The practice of product placement Controls on product placement Case studies of product placement Commentary Interviews Media review Roundtable Resource guide.
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