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Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor. - 1 online resource (288 pages)

Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.

From the guest editor The practice of product placement Controls on product placement Case studies of product placement Commentary Interviews Media review Roundtable Resource guide.

ISBN: 9780203824702 9781136781285 9781136781230 9781136781278

Standard No.: 10.4324/9780203824702 doi

Subjects--Topical Terms:
Product placement in mass media.
Subliminal advertising--United States.
Advertising--Moral and ethical aspects.

LC Class. No.: HF6146.P78 / H36 2004

Dewey Class. No.: 659.1 / H236