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Evaluating public relations : a guide to planning, research and measurement / Tom Watson and Paul Noble. by Series: PR in practice series
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2014
Online resources:
Availability: Items available for loan: Electronic publication (1).
Consumer behaviour : a European perspective. by
Edition: 6th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Copyright date: ℗♭2016 Harlow, England : Pearson, [2016]
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Availability: Items available for loan: Electronic publication (1).
Good business : exercising effective and ethical leadership / James O'Toole and Don Mayer. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Routledge, 2010
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Availability: Items available for loan: Electronic publication (1).
Strategic marketing : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. by
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005
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Availability: Items available for loan: Electronic publication (1).
Advances in advertising research (Vol. V) : extending the boundaries of advertising / edited by Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki. by Series: European Advertising Academy ; 5
Edition: 2015 edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Wiesbaden : Springer, 2014
Online resources:
Availability: Items available for loan: Electronic publication (1).
International marketing strategy analysis, development and implementation / Isobel Doole, Robin Lowe & Alexandra Kenyon. by
Edition: 7th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Andover, Hampshire : Cengage Learning EMEA, [2016]
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Availability: Items available for loan: Electronic publication (1).
Essentials of advertising / Robert Cluley. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2017
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Availability: Items available for loan: Electronic publication (1).
Customer relationship management : concepts, applications and technologies / Daniel Prior, Francis Buttle, Stan Maklan. by
Edition: 5th edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : Routledge, 2024
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Availability: Items available for loan: Electronic publication (1).
Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind. by
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Kogan Page, 2007
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Availability: Items available for loan: Electronic publication (1).
Fashion marketing / edited by Mike Easey. by
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Chichester : Wiley-Blackwell, 2009
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Availability: Items available for loan: Electronic publication (1).
Global marketing / Svend Hollensen. by
Edition: 7th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, 2017
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Availability: Items available for loan: Electronic publication (1).
Advertising and IMC : principles & practice. by
Edition: 11th edition. Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.11th edition.
Material type: Text Text; Format: electronic ; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, [2019]Publisher: ℗♭2019
Availability: Items available for loan: Electronic publication (12).
The SAGE handbook of propaganda / edited by Paul Baines, Nicholas O'Shaughnessy and Nancy Snow. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London : SAGE Publications, 2020
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Strategic marketing in tourism services edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Bingley : Emerald, 2012
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. by
Edition: 5th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow : Pearson, 2012
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Availability: Items available for loan: Electronic publication (1).
Consumer behavior buying, having, and being / Michael R. Solomon. by
Edition: 11th edition.11th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Boston : Pearson, [2015]
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Availability: Items available for loan: Electronic publication (1).
Marketing with social media : 10 easy steps to success for business / Linda Coles. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Milton, Qld : Wiley, 2015
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Availability: Items available for loan: Electronic publication (1).
Marketing destinations and venues for conferences, conventions and business events / Tony Rogers, Rob Davidson. by Series: Events Management
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: London : Routledge, 2015
Online resources:
Availability: Items available for loan: Electronic publication (1).
Branded beauty : how marketing changed the way we look / Mark Tungate. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Kogan Page, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
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