Advances in advertising research (Vol. V) : extending the boundaries of advertising / edited by Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki.
Material type:
TextSeries: European Advertising Academy ; 5Publisher: Wiesbaden : Springer, 2014Edition: 2015 editionDescription: 330 pages : illustrations (black and white)Content type: text Media type: computer Carrier type: online resourceISBN: 9783658081324 (ebook)Subject(s): Business and Management | Management & management techniques | Sales & marketing | Market research | AdvertisingGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9783658081317Summary: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
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Electronic publication | Electronic publication | Available |
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Also available in printed form ISBN 9783658081317
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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