Advances in advertising research (Vol. V) : extending the boundaries of advertising /
Advances in advertising research (Vol. V) : extending the boundaries of advertising /
edited by Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki.
- 2015 edition.
- 330 pages : illustrations (black and white)
- European Advertising Academy ; 5 .
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9783658081324 (ebook)
Business and Management
Management & management techniques
Sales & marketing
Market research
Advertising
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9783658081324 (ebook)
Business and Management
Management & management techniques
Sales & marketing
Market research
Advertising