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How to succeed at retail : winning case studies and strategies for retailers and brands / Keith Lincoln and Lars Thomassen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Kogan Page, 2007
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow : Pearson, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
Brands with a conscience : how to build a successful and socially responsible brand / Sandra Horlings and Nicholas Ind. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Kogan Page, 2016
Online resources:
Availability: Items available for loan: Electronic publication (1).
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, 2017
Online resources:
Availability: Items available for loan: Electronic publication (3).
Complaint management excellence : creating customer loyalty through service recovery / Sarah Cook. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
Airline marketing and management / Stephen Shaw. by
Edition: 6th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Aldershot : Ashgate, 2007
Online resources:
Availability: Items available for loan: Electronic publication (2).
Good business : exercising effective and ethical leadership / James O'Toole and Don Mayer. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Routledge, 2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind. by
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Kogan Page, 2007
Online resources:
Availability: Items available for loan: Electronic publication (1).
Customer relationship management : concepts, applications and technologies / Daniel Prior, Francis Buttle, Stan Maklan. by
Edition: 5th edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : Routledge, 2024
Online resources:
Availability: Items available for loan: Electronic publication (1).
Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases / edited by Marianna Sigala and Ulrike Gretzel. by Series: New directions in tourism analysis ; 43.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, [2018]
Online resources:
Availability: Items available for loan: Electronic publication (1).
Branded beauty : how marketing changed the way we look / Mark Tungate. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Kogan Page, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Creating powerful brands by
Edition: 4th edition. Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Oxford : Butterworth-Heinemann, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Digital marketing analytics : making sense of consumer data in a digital world / by Chuck Hemann, Ken Burbary. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Indianapolis : Que, 2018
Online resources:
Availability: Items available for loan: Electronic publication (10).
Logistics and supply chain management : creating value-adding networks / Martin Christopher. by
Edition: 3rd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow : Financial Times Prentice Hall, 2005
Online resources:
Availability: Items available for loan: Electronic publication (1).
Luxury world : the past, present and future of luxury brands / Mark Tungate. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Kogan Page, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
Beyond Hofstede : culture frameworks for global marketing and management / edited by Cheryl Nakata. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Basingstoke : Palgrave Macmillan, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Upper Saddle River : Pearson Education, Inc., [2015]
Online resources:
Availability: Items available for loan: Electronic publication (3).
Sustainable event management : a practical guide / Meegan Jones. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Earthscan, 2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
This is marketing : you can't be seen until you learn to see / Seth Godin. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: UK : Portfolio Penguin, 2018
Online resources:
Availability: Items available for loan: Electronic publication (1).
Subscribed : why the subscription model will be your company's future - and what to do about it / Tien Tzuo. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Portfolio Penguin, 2018
Online resources:
Availability: Items available for loan: Electronic publication (1).
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