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Marketing communications : integrating online and offline, customer engagement and digital technologies. by
Edition: 7th edition. P.R. Smith and Ze Zook.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2020
Availability: Items available for loan: Paul Hamlyn Library (7)Location, call number: Floor 3 658.802 SMI, ...
Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: Upper Saddle River : Pearson, 2024
Availability: Items available for loan: Paul Hamlyn Library (6)Location, call number: Floor 3 658.802 HOO, ...
Marketing management / Philip Kotler ... [et al.]. by Series: Pearson one
Edition: [European ed.].
Material type: Computer file Computer file; Format: electronic available online remote; Audience: Specialised;
Publication details: Harlow : Pearson Prentice Hall, 2009
Online resources:
Availability: Items available for loan: Electronic publication (1).
Global marketing / Mark C. Green, Warren J. Keegan. by
Edition: Tenth edition.Global edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, [2020] 2020
Online resources:
Availability: Items available for loan: Electronic publication (1).
Global marketing / Svend Hollensen. by
Edition: 6th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2014
Online resources:
Availability: Items available for loan: Electronic publication (1).
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by David Meerman Scott. by
Edition: 5th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2015]
Other title:
  • New rules of marketing and PR
Online resources:
Availability: Items available for loan: Electronic publication (1).
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. by Series: Market research in practice series
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: London : Kogan Page, 2008
Online resources:
Availability: Items available for loan: Electronic publication (1).
A framework for marketing management by
Edition: 5th edition. Philip Kotler & Kevin Lane Keller.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Harlow : Pearson Education, 2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Airline marketing and management / Stephen Shaw. by
Edition: 7th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Farnham : Ashgate, c2011
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing logistics / Martin Christopher and Helen Peck. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Oxford : Butterworth-Heinemann, 2003
Online resources:
Availability: Items available for loan: Electronic publication (1).
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Kogan Page, 2012
Online resources:
Availability: Items available for loan: Electronic publication (1).
Airline marketing and management Stephen Shaw. by
Edition: 7th edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialised;
Publication details: Farnham : Ashgate, c2011
Availability: Items available for loan: Paul Hamlyn Library (3)Location, call number: Floor 2 387.740688 SHA, ... Not available: Paul Hamlyn Library: Issued (1).
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; foreword by Scott Monty. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Indianapolis, Ind., USA : Que, 2013
Online resources:
Availability: Items available for loan: Electronic publication (3).
Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Los Angeles, [California] : SAGE, 2013
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin. by
Edition: 2nd edition.
Material type: Computer file Computer file; Format: electronic available online remote; Audience: Specialised;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004
Online resources:
Availability: Items available for loan: Electronic publication (1).
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: London : Routledge, 2020
Online resources:
Availability: Items available for loan: Electronic publication (1).
Brand management : principles and applications for effective branding / Jaywant Singh, Paurav Shukla. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2024
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 658.827 SIN, ...
Stakeholder marketing / Michelle Gledhill. by Series: Official CIM coursebook
Edition: [New] ed. / Michelle Gledhill.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publication details: Amsterdam ; London : Butterworth-Heinemann, c2010
Online resources:
Availability: Items available for loan: Electronic publication (1).
Marketing communications : touchpoints, sharing and disruption. by
Edition: 8th edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: Harlow, England : Pearson, 2019
Online resources:
Availability: Items available for loan: Electronic publication (1).
The management of luxury : an international guide / edited by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke. by
Edition: 2nd edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : KoganPage, 2018
Online resources:
Availability: Items available for loan: Electronic publication (1).
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